Privacy Policy

Effective Date: 25th March 2025

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1. Introduction
VitalPaws ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website [www.vitalpaws.com.au] ("Website").

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We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our Website, you consent to the practices described in this policy.

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2. Information We Collect
We may collect and process the following types of personal information:

• Personal Information: Name, email address, phone number, billing and shipping address.

• Payment Information: Credit/debit card details (processed securely via third-party payment providers).

• Account Information: Username, password, and order history if you create an account.

• Technical Data: IP address, browser type, operating system, device type, pages viewed, and time spent on our Website.

• Cookies & Tracking Technologies: We use cookies, pixels, and similar tracking technologies to enhance user experience, analyze site traffic, and personalize content and ads.

• User-Generated Content: Any feedback, reviews, or other content you submit to our Website or social media platforms.

• Communication Data: Any messages or correspondence between you and our customer support team.

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3. How We Use Your Information
We use your information for the following purposes:

• Order Processing: To process, fulfill, and deliver your purchases.

• Customer Support: To assist with inquiries, returns, and complaints.

• Account Management: To create and manage your account, including order history and preferences.

• Marketing & Promotions: To send newsletters, special offers, and promotional content (only with your consent).

• Website Optimization: To improve our Website’s functionality, security, and user experience.

• Analytics & Performance Monitoring: To track Website traffic and user interactions using tools like Google Analytics.

• Legal & Compliance: To comply with legal obligations, prevent fraud, and protect our rights.

 

4. Disclosure of Your Information
We may share your information with:

• Service Providers & Partners: Payment processors, shipping providers, IT service providers, and marketing agencies.

• Third-Party Analytics & Advertising Providers: Such as Google Analytics and Meta (Facebook) for advertising and website tracking.

• Legal & Regulatory Authorities: If required by law, legal proceedings, or for fraud prevention.

• Business Transfers: In case of a merger, sale, or transfer of assets, your information may be transferred as part of the business transaction.

We do not sell or rent your personal information to third parties.

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5. Data Security
We implement industry-standard security measures to safeguard your personal data. These include:

• Secure Payment Processing: Payments are processed via encrypted third-party providers.

• SSL Encryption: Our Website uses SSL encryption to protect data in transit.

• Access Controls: Only authorized personnel have access to sensitive information.

• Regular Security Audits: We review and update security measures periodically.

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While we take strong precautions, no method of transmission over the internet is 100% secure. You are responsible for maintaining the confidentiality of your login credentials.

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6. Cookies & Tracking Technologies
We use cookies and tracking technologies for:

• Essential website functionality.

• Enhancing user experience and personalizing content.

• Tracking analytics and improving website performance.

• Targeted advertising via third-party platforms.

 

You can manage cookie preferences through your browser settings or opt out of tracking through Google’s Ad Settings and similar tools.

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7. Third-Party Links
Our Website may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their policies before providing personal information.

8. Your Rights & Choices
Under the Australian Privacy Act, you have the right to:

• Access Your Information: Request a copy of the personal data we hold about you.

• Correct Your Information: Update or amend incorrect or outdated data.

• Withdraw Consent: Opt out of marketing emails and tracking cookies.

• Request Deletion: Ask for your data to be deleted, subject to legal obligations.

• Restrict Processing: Request limitations on how we use your data.

To exercise these rights, contact us at sales@vitalpaws.com.au

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9. International Data Transfers
If we transfer your data outside Australia, we ensure compliance with applicable privacy laws and use secure methods such as:

• Data transfer agreements with appropriate safeguards.

• Encryption and security measures to protect data during transmission.

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10. Children’s Privacy
Our Website is not intended for children under 13. We do not knowingly collect personal information from children. If we discover such data has been collected, we will take steps to delete it.

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11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, you can contact us at:

 

VitalPaws
Address: 37 Mayne Road, Bowen Hills QLD 4006
Email: sales@vitalpaws.com.au
Phone: 0432 730 601