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Privacy Policy

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Golden Dog

A legal disclaimer | Privacy Policy 

Effective Date: 15 January 2025


VitalPaws (referred to as "we," "our," or "us") is committed to protecting the privacy of our customers and visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website ("Site") or engage with our services. By using our Site, you agree to the practices described in this Privacy Policy

1. Information We Collect

We may collect the following types of personal information:

1.1 Personal Information Provided by You:

  • Name

  • Email address

  • Phone number

  • Shipping and billing addresses

  • Payment details (processed securely by third-party payment processors)

  • Account login credentials (if you create an account)

  • Information provided through surveys, feedback forms, or other communication channels

  • Pet information (such as pet name, breed, age, and health details when provided by you for product recommendations)

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1.2 Automatically Collected Information:

  • IP address

  • Browser type and version

  • Device type

  • Pages visited and time spent on the Site

  • Referring website or source

  • Cookies and similar tracking technologies (see Section 6 for details)

  • Interaction data, such as clicks on links or buttons and search queries

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1.3 Third-Party Information:

We may collect information about you from third-party sources, such as social media platforms, advertising partners, and review platforms, if you interact with our content or provide feedback on those platforms.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

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2.1 To process and fulfill orders, including shipping and handling.

2.2 To provide customer support and respond to inquiries.

2.3 To improve our products, services, and website functionality through analytics and feedback.

2.4 To send marketing communications, newsletters, and promotional offers (with your consent).

2.5 To comply with legal obligations or enforce our terms and policies.

2.6 To personalize your experience on our Site by tailoring content and advertisements.

2.7 To conduct surveys, contests, and promotional activities.

2.8 To provide tailored recommendations based on your pet’s information and preferences.

2.9 To understand customer trends and improve customer satisfaction.

3. Disclosure of Your Information

We may share your personal information in the following circumstances:

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3.1 Service Providers:

With third-party vendors and service providers who assist with order fulfillment, payment processing, IT services, marketing, and other business functions.

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3.2 Legal Compliance:

When required by law or to protect our legal rights, respond to legal claims, or prevent fraud and other illegal activities.

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3.3 Business Transfers:

In the event of a merger, acquisition, or sale of all or part of our assets, your personal information may be transferred to the new entity.

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3.4 Consent:

With your explicit consent for specific purposes.

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3.5 Social Media and Advertising:

With advertising partners to deliver relevant content and advertisements based on your preferences.

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3.6 Affiliates and Partners:

With our affiliates and business partners to enhance our services or provide joint offerings.

4. Data Storage and Security

We take reasonable precautions to safeguard your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Use of encryption for sensitive data (e.g., payment information).

  • Regular security assessments and updates to our systems.

  • Restriction of access to personal information to authorized personnel only.

  • Secure storage solutions for both physical and digital records.

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However, no online platform is entirely secure, and we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

5. Retention of Personal Information

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once no longer needed, we securely delete or anonymize your information. Retention periods may vary depending on the nature of the data and applicable legal requirements.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website performance. Cookies help us:

  • Recognize your device and preferences.

  • Track usage patterns and improve website functionality.

  • Deliver targeted advertisements.

  • Understand the effectiveness of our marketing campaigns.

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  • Types of cookies we use include:

  • Essential Cookies: Necessary for the operation of our Site.

  • Performance Cookies: Help us understand how visitors use the Site.

  • Targeting Cookies: Used to deliver relevant advertisements.

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You can manage your cookie preferences through your browser settings. 

7. Your Rights

As a resident of Australia, you have the following rights:

7.1 Access and Correction:

You may request access to or correction of your personal information.

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7.2 Withdraw Consent:

You can withdraw your consent for marketing communications at any time by following the unsubscribe link in our emails.

7.3 Data Portability:

You may request a copy of the personal information we hold about you in a structured, electronic format.

7.4 Erasure:

In certain circumstances, you can request that we delete your personal information.

7.5 Lodging Complaints:

If you believe we have breached the Australian Privacy Principles, you may contact us to resolve the issue or file a complaint with the Office of the Australian Information Commissioner (OAIC).

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be effective when posted on this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.


If significant changes are made, we will notify you via email or a prominent notice on our Site.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
VitalPaws.
Email: sales@vitalpaws.com.au
Phone: 0432 730 601
Address: Brisbane, Queensland, Australia
This Privacy Policy complies with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

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